The Blog

Cleo's Biggest Marketing Experiment

Cleo just wrapped our first out-of-home multi-faceted marketing campaign, Money Main Character. It was a massive effort, involving multiple moving pieces that took place within a span of just two months. How did we accomplish this? Here’s a timeline and thoughts from our team

Face It TikTok Stitch Contest T&Cs

Feast Mode on a Budget: How to Host a Thrifty Thanksgiving Dinner

Thanksgiving feast doesn’t have to mean financial famine—or sitting through your uncle’s latest hot take on “kids these days”. These days, Friendsgiving is just as popular—if not preferred over an annual family gathering.

Growth Strategy as an AI Fintech Startup

Cleo's VP of Growth Chris Hamblin recently gave a talk for the AWS Accelerator program, moderated by Maeve Hannigan, giving a broad overview of how Chris leads the Cleo team towards achieving success in the growth pillar of our company. Learn more about how Chris' background and his philosophies on marketing an AI fintech product.

Decoding Incrementality: The Power of Geo-Experimentation

Cameron outlines how we're using Geo-Experimentation to unlock a clearer picture of marketing's impact 👊

Thanksgiving intervention: How to survive your family

From relationship questions to college plans, face your Thanksgiving dinner problems head-on with Cleo’s tips for survival.

2023 Holiday Spending Report

To understand what Gen Z are prioritizing when it comes to gift giving, holiday splurges and treat-yourself-gifts, we surveyed 1,000 young people this month. And here's the results...

Switching it Up: From UX Writers to Content Designers

Over the past 3 years, we’ve seen a significant number of tech companies shift away from using “UX writer” (or content strategist) as a job title. Meta and Shopify are two examples of big tech companies making this change. ‍Kevin Forde describes how his team became "Content Designers"

What Do You Do? Product Analyst

Iva joined Cleo in early 2021. Find out more about her experience as a Product Analyst at Cleo.

What's the big deal about open source AI?

A quick, non-technical look at open AI models and why the matter so much

3 Cleo Team Talks You May Have Missed

This year, our company’s superstar experts have been making guest appearances all over the globe to share insights and demonstrate our knowledge in AI and financial health. In case you missed it, here’s some highlights you’ll definitely want to dig into

Get A Gig Worker Cash Advance From Cleo

If you’re self-employed and in a pinch, you may be wondering how to get a freelancer cash advance. Cleo’s ready to help.